Breakfast at Tiffany's

Ok not this time. Breakfast at SohoApple!

It was just any other friday morning. I was about to throw my joggers on and go join the multitude of granola eating runners in the park. When on an impulse I decided against it. Running for the body, iPhone for the senses, the choice wasn't a hard one. I chose to break the pattern and go join the multitude of mac addicts in Soho; me, moi, the woman who is so claustrophobic in malls that she shops for everything online!

I won't lie, the thought of wrapping my hands around this new swanky machine was very exciting. I made sure my iPod had enough juice for who knows how long the adventure would last. I got to the store at 2 mins to 8am and was greeted by 3 long blocks of serious iphoners/wanna be iphoners who just had to get their hands on this technological piece de resistance on day 1 of its release.

As I stood in line I was wondering what made me do this; basic instincts, insatiable desire for innovation or the sheer power of Apple...

This day was also the perfect opportunity for product placement - Red Bull, Smart Water, T.Shirts handed out by makers of the various applications that are now available through the app store. The one thing we could have all done with is a massage. Apple should have offered complimentary treatments to everyone who stood in line for over 2 hours. Yes, that's right by the time I got to the front door we had been in line for over 2.5 hours.

Finally a bunch of us that had bonded during this endless wait were greeted by an applause from the Apple store assistants. The airconditioning was enough to cool me down but only briefly when this rude man jumped the line. No mister, you don't get away with that when I have been in line for 3 f@#kin hours. I asked him to step back to where he was, I was not going to take that lightly. As I was dealing with this situation a cloud of doom seemed to have surrounded everyone, everybody looked dejected. But thankfully it wasn't them running out of the phones, Steve Jobs is way too smart to let that happen. It was an unbelievable load on their servers. With millions of previous owners and new ones (in Australia, UK who are ahead of us time wise) trying to get their phones activated and downloading the 2.0 release.

We were all tired and listless so I egged on a few boys behind me to bring over some balls to sit on, you may have seen them on a visit to an Apple store, the kids sit on them while playing with the computers. Very quickly in typical Mac fashion, things were up and running and I had a personal consultant. If after being in line for these many hours you still don't know the machine you want then you don't belong there. The words "16 Black" could not have come out of my mouth soon enough.

Needless to say I left the shop a very happy woman and have not slept since trying to get to know my new mate inside out. I have to say one thing though, as the lady hands me the phone she asks me to jot down my new number. I look very perplexed as she verbalizes what would be from here on out my calling card. She asks me if everything is ok. Of course it wasn't, my new number is 347-xxx-xxxx. 347, I say. What country code is that? You have got to be shitting me right? NYC is 646 or 917, what is up with 347? She explained that all the new numbers now start with 347. Hmmmmm. Don't get me wrong here, this ain't snobbery. This is the basics. Its like having the passport to NYC but not the citizenship. Well that will be a battle for another day. Maybe a plead to AT&T to restore my old number from before I left for Sydney. But in the mean time viva la vida...

Now only if this baby had video ichat, that would give mobileme a whole different meaning ; )